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JOHNNIE WALKER SHOWFIELDS
Project type
POP-UP ACTIVATION
Location
NEW YORK CITY
Role
ENVIRONMENTAL DESIGN
We brought Johnnie Walker's annual engraving and gifting kiosk to the most interesting store in the world - Showfields. Joining their ever-impressive collection of mission-driven, design-oriented and innovative + unconventional brands, Johnnie Walker arrived with complimentary engravings and stirred up the holiday spirit in style with beautiful red, black, blue and gold installations that highlighted the brand's iconic bottles while giving way to visual storytelling, tasting note discoveries, cocktail recipes, food pairings, and perfect holiday playlists.
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