Chloe Wine is a brand with tremendous potential in both style and substance… well above its weight class. We helped craft a strategy to integrate the brand in the elegant arena of film which served as a great fit stylistically. We then further challenged ourselves to find Chloe's place in film by first defining her purpose.
As a female centric wine brand we saw a need within film that aligned with Chloe's value of elevating women. Given the harsh reality of only 7.3% of feature films being either written or directed by women, we developed a strategy for Chloe to partner with Women in Film in the mission to elevate women storytellers. It was through this new found purpose that Chloe validated its reason for being in film and made a true memorable connection with fans based on a shared belief of equality.