Concepted and designed a scalable and flexible suite of assets to manifest the spirit of Ketel One's "Made to Cocktail" campaign and persona. We took a strategic approach of defining the visual / experience identity helping deliver connected synergy for a variety of scaled executions, resulting in The Cocktail Club. An elegant, yet accessible destination to explore and discover the best of cocktailing and delight in cocktail culture, capturing the vintage allure of a Palm Springs motel aesthetic.