As a fledgling brand with little in the form of identity and persona, Meta needed a unique and memorable event to introduce themselves to their wellness and fitness creators. Our challenge was to create a remarkable, immersive experience that would set the tone for the brand and solidify themselves as a key player within wellness and fitness.
In response, we developed a Wellness and Fitness Creator Summit in June of 2022 that led with humanity and community, giving creators a chance to share and learn with others in their industry.